Being the top blockbuster release in the United States for three straight weeks now, The Lego Movie has been indisputably successful in this market, and has even expanded to stir excitement in markets around the globe where Legos are not well known. While it may be too early to estimate the impact of the movie’s success on sales of the Lego company’s staple colored blocks, the movie will undoubtedly provide a boost. Releasing new products based on characters in the Lego movie which will surely be coveted by kids around the world, the enduring company may have come up with a genius marketing plan.
Controversy Surrounding Movie
Even as Fox News publicly debates Lego’s possible “anti-business” message within the movie, the name Lego is on more and more people’s lips these days, which is just good business for any company. While Lego has been shrewd to keep up with modern trends, and has continued to grow and expand its product line, nothing could quite compare to releasing a highly successful movie starring the unmistakable voices of Morgan Freeman and Will Ferrell.
The movie itself is actually really interesting, as the tricky plotline that condemns conformity and encourages individualism still compels children and adults alike to buy and create with the trademark blocks. While analysts and critics roll over the meaning of what kids may be compelled to think about business and society, most kids just ask to stop at the toy store on the way home after the movie, or pull out their dusty Lego sets from closet corners when they get home. Whether the film is anti-capitalist or simply having us on with a good old fashioned American struggle against authority is up for dispute, but one thing is certain-it is the most successful toy commercial ever made.