It is nothing new for 7-11 to come up with a Slurpee promotion when the summertime draws near. However, this summer 7-11 is kicking it up a notch with some zany, hipster-inspired mustache straws and mason jars to drink from. The refillable mason jars are $2.99 and the mustache straws are $0.99, making it easy for hipster-wannabes of all ages and walks of life to get their hands on a Slurpee in a funky glass. The convenience store has taken the business savvy behind this quirky promo a step further, making supplies limited. Thus the trend can retain its hipster-esque value by staying not too trendy. There are four mustaches and four different colors of mason jars to choose from.
Mustache Instagram Trend
The tween and teen crowd has really taken a liking to the mustache straws, starting a trend on Instagram of selfies with the straws. The advent of the selfie-with-mustache-straw may just be the best free marketing that 7-11 could have possibly hoped for when rolling out the promo. The mustache straw allows customers to be goofy and show their fun side while further endorsing the 7-11 promo in a uniquely personal way.
Advertising Genius
The Slurpee promo may be a rare bit of advertising genius on the part of the company. The promo is silly in a way that lets customers to jump on and poke fun at themselves. At the time of year when everyone is looking to cut loose a little and have a good time, 7-11 nailed the timing for the promo. Don’t be surprised to start seeing the mustache straw covering a face near you.